Archive for June, 2010

Customerization: good when done right

Thursday, June 10th, 2010

In this final blog on ‘customerization’, we take a look at the third major industry that has opted for this approach – the airlines
On a recent trip to South Africa, I had a very ‘customerized’ travelling experience. Instead of going to a travel agent, I surfed the web and found a site that provided an […]